Notes on Clarity, Story, and Growth.

Essays from Stone Soup Strategy on how founder-led companies sharpen their message, strengthen their narrative, and build marketing systems that scale.

Stone Soup Strategy Insights

Your Target Audience Is a Trigger State, Not a Demographic.

by: David Shay

Most target audience profiles rely on generic demographics like job title or company size. Learn why targeting a specific "trigger state" drives real buyer intent and urgency.

Strategic Clarity
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Your Target Audience Is a Trigger State, Not a Demographic.

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